ABOUT

ESTABLISHED IN 2016, KIT WOO IS A CONTEMPORARY MALAYSIAN FASHION LABEL THAT QUESTIONS THE CONVENTIONS OF DRESS. THROUGH DECONSTRUCTION, UNCONVENTIONAL PATTERN-MAKING, AND UNEXPECTED SILHOUETTES, THE BRAND TAKES FAMILIAR FORMS APART TO EXPLORE WHAT THEY COULD BECOME. STRUCTURE IS DISTORTED, PROPORTIONS ARE RECONSIDERED, AND GARMENTS ARE REIMAGINED BEYOND THEIR ORIGINAL INTENT.

KIT WOO IS DRIVEN BY THE BELIEF THAT THERE IS NO SINGLE WAY TO MAKE, WEAR, OR UNDERSTAND CLOTHING. EACH DESIGN CHALLENGES THE FAMILIAR, INVITING AUDIENCES TO LOOK CLOSER, THINK DIFFERENTLY, AND QUESTION THE RULES THEY HAVE COME TO ACCEPT. CLOTHING BECOMES BOTH THE SUBJECT AND THE MEDIUM OF EXPLORATION — A WAY TO DISCOVER ALTERNATIVE POSSIBILITIES IN CONSTRUCTION, FUNCTION, AND FORM.

GROUNDED IN CONTINUOUS EXPERIMENTATION, KIT WOO DEVELOPS A DISTINCT DESIGN LANGUAGE THAT BALANCES PRECISION WITH DISRUPTION, STRUCTURE WITH FLUIDITY, AND INTENTION WITH INTERPRETATION. DESIGNED BEYOND CONVENTIONAL GENDER BOUNDARIES, EACH COLLECTION OPENS UP NEW WAYS OF ENGAGING WITH CLOTHING, ENCOURAGING WEARERS TO MOVE BEYOND WHAT IS EXPECTED AND EXPLORE WHAT IS POSSIBLE.